To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market. Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. Pearson education. Lin, C., Tsai, H. L., Wu, Y. J., & Kiang, M. (2012). A detailed implementation framework helps in distinguishing between an average and an above average case study answer. It includes the threat of substitute products. Harvard Business Review: Strategic Planning, How Competitive Forces Shape Strategy. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. Hambrick, D. C., MacMillan, I. C., & Day, D. L. (1982). This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Place these strategic business units in one of four categories. Lastly, the overall rivalry or competition within the industry is analysed. The next step is of understanding the company; its people, their priorities and the overall culture. Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix. The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take. It involves coming up with new and unique products or ideas through innovation. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. In some HBR case studies, one may be required to analyse an issue at a department. Prasad Vemuri, Source: Richard Ivey School of Business Foundation, 11 pages. Dogs are those strategic business units with low market share and low growth rate. The strategies devised and included in the Godrej Chotukool A Cooling Solution for Mass Markets case memo should have a blue ocean strategy. PESTLE Analysis. These can usually be developed using the company history is provided in the case. Identify the market growth of each strategic business unit. The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. It includes the bargaining power of suppliers in an industry. Ansoff Matrix is an important strategic tool to come up with future strategies for Godrej Chotukool A Cooling Solution for Mass Markets in the case solution. This is also a strategic tool that is used to analyse the competitive environment of the industry in which Godrej Chotukool A Cooling Solution for Mass Markets operates in. Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not. At other times, finding the issue is the job of the person analysing the case. The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. Free Management E-Books. The Value chain analysis of Godrej Chotukool A Cooling Solution for Mass Markets helps in identifying the activities of an organization, and how these add value in terms of cost reduction and differentiation. Sales & Marketing case solution based on HBR framework PESTLE Technique–a Tool to Identify External Risks in Construction Projects. Competitive advantage: creating and sustaining superior performance (Vol. Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. Custom Godrej Chotukool: A Cooling Solution for Mass Markets marketing strategy case study analysis & solution at just $11.No Plagiarism, MBA & Executive MBA level recommendations. An important tool that helps in addressing the central issue of the case and coming up with Godrej Chotukool A Cooling Solution for Mass Markets HBR case solution is the SWOT analysis. What's swot in strategic analysis? The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases. It involves looking at the current market share of the company and its competitors. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study. If a resource is high on all of these 4, then it brings long-term competitive advantage. The solution consists of recommended strategies to overcome this central issue. ANSOFF matrix, environment, and growth-an interactive triangle. Identifying the importance of these activities in the cost of the product and the differentiation they produce. This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Pickton, D. W., & Wright, S. (1998). Management Decision, 50(8), 1396-1411. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the objectives. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis.